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Domestic vs. European Markets: The Market Codes of “Smart” and “Green”

Release Date:

2025-11-18

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The global lighting industry has long since transcended its basic function of “providing illumination” to become a pivotal enabler of the Internet of Things and a key driver of sustainable development. While China and Europe—the two core markets—share a common ultimate vision, their current priorities and areas of focus differ markedly.

The central issue in the domestic market is “intelligent interconnectivity.” While the smart lighting product landscape is currently diverse, devices from different brands and based on various protocols—such as DALI and KNX—often operate as isolated silos, with data barriers severely hampering the smart experience. Fortunately, the national standard “Connectivity of Lighting Systems” has now been officially approved, addressing compatibility challenges through top-level design and establishing a unified “highway” for the smart ecosystem. This represents a crucial step in unlocking the full potential of smart technologies.

The European market, meanwhile, is driven by “green and low-carbon” principles. As China’s “ballast” for lighting exports—accounting for 26% of the total—the EU’s Carbon Border Adjustment Mechanism and soaring energy prices have made energy efficiency a mandatory requirement. Data show that in the first three quarters of 2025, exports of photovoltaic LED luminaires to Europe grew against the trend by 15%, and the 2026 Frankfurt Lighting Fair will, for the first time, feature a dedicated “Green Zone,” underscoring that low carbon has become a threshold for market access in Europe.

It is worth noting that the two approaches are not mutually exclusive: Europe relies on smart systems to achieve its energy-efficiency goals, while China’s domestic smart ecosystem likewise depends on a low-carbon foundation; the only difference lies in their respective development priorities. China is leveraging “standardized interconnectivity” to catalyze the growth of its smart ecosystem, whereas Europe prioritizes low carbon as the primary criterion for product selection.

Zopoise Technology firmly believes that future industry leaders must possess a dual capability: deep expertise in core connectivity technologies to align with China’s smart infrastructure boom, and the integration of low-carbon principles into their product DNA to seamlessly navigate international green trade frameworks. In this transformative era, only by accurately attuning to market dynamics can we illuminate a sustainable future.

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